Consumers went online and retailers quickly reacted by doing the same but many of them failed while Amazon took the majority of market share. Bed Bath & Beyond is still struggling to return the old potential customers who used to shop in its physical retail shops.
Going online somehow solves the issue. Nevertheless, the well-established logistics system of the company has a lot of room for improvement. Despite fading customer loyalty NASDAQ: BBBY has managed to surge from $3.94 to $12.09 during the lockdown and continuous pandemic.
If one zooms out the chart to six-month BBBY rose by 3 times with little movements that consist of a volatile pattern of the price. For the next 6 months, it might move up slowly on a modest average volume of shares.