Today, Creative Realities’ stock market is fabulously skyrocketing by 82% in pre-market. Last Monday, Creative Realities stock was $1.6300, moving down 2.01% to $1.4600 on Friday. During the week, the stock enormously oscillated, and as you can notice, by now, it is gaining momentum continuously with a 17 million dollar market cap. While the market is growing, Creative Realities and Reflect Systems announced that the companies had executed a definitive merger agreement last Friday. Following a strategic agreement, the combined company will operate under Creative Realities, Inc. and continue trading on NASDAQ under the symbol CREX.
The purpose of this merger is to build menu board software via the CRI Clarity platform. By the way, Rick Mills, the CEO of CRI, will continue to manage the combined business. Lee Summers, the CEO of Reflect, will continue to head the merged company’s AdTech initiatives, which will include complete integration with Supply Side Platforms and Exchanges. CRI intends to integrate the two companies fully. While the combined company will be headquartered in Louisville, the Reflect offices will remain in Dallas. Moreover, the companies are expecting that the merger will be completed in the first quarter of 2022.