Diageo (DGE.L) Shares : Still Thinking About Investing?

Throughout the year, the dynamics of growth in share prices have been continuously growing. In July last year, the shares were worth 2,801 GBP. From August to September, the shares fell slightly to 2,632 GBP. Starting in November, the shares began to grow and reached 2,933 GBP. Five months later, the share growth was 3,296 GBP. From May to June, the shares were worth 3,834 GBP. Diageo benefits from efforts aimed at responding quickly to growing demand outside of trading channels and changes in consumers, as well as investing in opportunities. While the on-trade channel was closed, e-commerce increased alcohol sales like never before in the United States in 2020. The SWR report shows that alcohol sales via the Internet in the world increased by 42% to $ 24 billion in 2020, with the United States making the main contribution to this growth. Online alcohol sales in the United States increased by 80% to $ 5.5 billion in 2020.

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Sales in North America increased by 12.3% in the first half of fiscal year 2021. Diageo is one of those companies that have worked tirelessly to use the existing e-commerce opportunities and accelerate investment in an online platform to meet the needs of consumers for purchasing behavior caused by the pandemic.

Paul Meyer

Part-Time Reporter. Paul could do better in his engineering profession where he became a real pro. However, he chose the finance field to find a tranquil environment in his career. Today he creates a good number of great content for our team.

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