There are many platforms that bring influencers and advertisers together so marketing companies are left without a pie from the market share. Izea (NASDAQ: IZEA) has come up with developing a platform Shake that unifies influencers, photographers, writers, videographers, and more to support Instagram Reels that was an invention of Facebook (NASDAQ: FB).
Short videos on reels allow users to share events so visitors may save their time on social media. Such invention actually came from Snapchat but with raw features. Izea’s Shake could face strong competition while many marketing companies are in the process to develop such platforms.
Izea may add more features to Shake in making it distinct among others as its primary goal is to help Instagram Reels which still has many creative influencers and users as well.