Naked Brand (NAKD) Stock Sees Dead Cat Bounce: Is It Sustainable?

Naked Brand Group Ltd (NASDAQ: NAKD) stock surged 16%, which is good news for investors considering the retail stock has lost momentum in recent times.

Naked Brand (NAKD) Stock Sees Dead Cat Bounce: Is It Sustainable?

Since it hit highs of $3.4 at the end of January after the meme stocks surge, Naked Brand stock has settled around the 50-cent level. The latest surge is massive, but the stock is still 85% below the January highs. The company has faced declining sales and a challenging restructuring to e-commerce from its retail base. Interestingly, e-commerce sales for the company’s intimates and swimwear have risen, but the increases have not been substantial to offset losses from the core business.

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The stock surged in the announcement of a new CFO, Mark Ziirsen, who will replace Cheryl Durose. From Naked Brands’ release, Mark has been involved in transforming high-growth companies and this experience will be vital in accelerating digital transformation and e-co0merce growth. it seems the move assuaged investors banking on Naked Brands’ turnaround; thus, the stock surge, Naked Brands stock is worth watching in the coming weeks.

Uson Abdilazhanov

Editor and Computer Expert A hardcore tech enthusiast and computer expert Uson Abdilazhanov who holds a degree in communications started writing in his personal blogs since 2012. That time he was interested in the technical part of the computer. But now the software aspect plays an important role in his career. Currently, he runs a PC building and repairing shop which helps a lot of designers and gamers who always like to try new things.