Two graphics chip manufacturing giants’ battle is still not done yet in 2019. Previously, Nvidia’s RTX 2070 Super & 2060 Super felt into AMD’s deep pricing trap after its Radeon RX 5700 series official launch. Nvidia is certainly will be trapped again after the GTX 1660 Super and 1650 Super November release. That move got so famous in social media via AMD’s Radeon VP Scott Herkelman who has tweeted only one word “Jebaited”.
Specifically, Scott Herkelman gave the long interview to HotHardware just afterwards of official Navi RX 5700 XT & 5700 cards launch. He claimed that Nvidia has been experiencing long struggle to sell RTX Ray Tracing midrange graphics lineup of RTX 2070 & 2060 for hefty shocking prices and AMD needed something to take advantage of sweet spot market segment. AMD’s “Jebaited” plan was started at Computex 2019 when AMD CEO Lisa Su announced official new Navi cards prices which were $450 for RX 5700 XT and $380 for RX 5700 respectively. Suddenly, Nvidia announced their newly 12nm refreshed Turing RTX 2070 Super for $500 and RTX 2060 Super for $400. Quickly rushed announcement by Nvidia shocked everyone among the enthusiasts but in price wise those cards were inadequate. Then, the big Navi pricing bombshell dropped by AMD on July 7th launch. Shockingly, RX 5700 XT had $50 cut making it only $399 and $30 cut received by RX 5700 with official $349 price. Due to this “Jebaited” trick by AMD, Nvidia’s new RTX “Super” midrange lineup are facing existential crisis since the pricing shows incompetence against RX 5700 series. For instance, RX 5700 XT is only 7-10% slower in relative gaming performance compared to 20% expensive RTX 2070 Super card and RTX 2060 Super is even on worse position with similar $399 MSRP plus slower performance. Everyone can see this irrelevant Nvidia pricing crystal clearly.
Newly announced RX 5500 series RDNA solid 1080p gaming cards with GDDR6 memory type will give the longest hard times for Nvidia’s GTX 1650 Super & GTX 1660 Super. Yet again, “jebaited” AMD trick is going to appear one more time. The reason why AMD is able to cut prices largely is because RDNA 7nm small die silicone chip can be produced at a low cost compared to 14nm older cards. According to Wccftech, the pricing would be around $150 for RX 5500 XT & RX 5500 to beat the old Polaris RX 590 and RX 570 dominance. Expected move by Nvidia will be $30-50 higher price for upcoming entry level Super cards. As a result, AMD can strike with repeated “jebaited” method to lower the prices further till it gets total entry level dominance over Nvidia.