Roku, together with its subsidiaries, operates the TV streaming platform and works in two segments: Platform and Player. On Friday, before the close of trading, ROKU stock was trading at $ 314.33, but with the opening of trading, it dropped slightly. Since the beginning of the new week, the worth has popped by 10% to $325.13. This is explained by the сonsumer research sponsored by the streaming platform reveals that Roku’s capabilities are just beginning.
Roku has announced details of its consumer behavior and preference research. The report was prepared by the National Research Group on behalf of Roku. The study found that video streaming has reached a tipping point, reporting that nearly 90% of consumers are TV streamers, while 70% are subscribed to traditional Pay-TV services. It has been suggested that the use of streaming video will decline as the pandemic subsides, but the study disproves that assumption. According to the study, 80% of Canadians classify themselves as streamers.