Nvidia’s greatest success is still 2016 “Pascal” graphics architecture powering most prominent GPUs including GTX 1080 (Ti), GTX 1070 (Ti), the mainstream performance kings GTX 1060 and GTX 1050 (Ti). More than 3 years passed since the launch of GTX 1060 6GB and 3GB GDDR5 GPUs Nvidia is really struggling hard to sell it’s RTX 20 and GTX 16 Series cards to gamers. True analysis is coming from Steam Hardware Survey for October 2019 where GTX 1060 is still No.1 gaming card with the largest percentage share. To get into clean water, RTX 20 series GPUs are not even in top 5 spot after one year availability in the market.
Large percentage for Ray Tracing card goes to discontinued RTX 2060 6GB GDDR6 which was replaced by “Super” model this summer. Obviously, RTX 2060 model is considered as an entry-level Ray Tracing GPU that did not live up to it’s hype due to hardware limitations to run heavy Ray Tracing game titles effectively like Metro Exodus and Control. If you compare apples to apples market share comparison between Pascal and Turing GPUs, you would find shocking results indicating RTX 20 and GTX 16 series cards failing market performance. For instance, 8 month market availability of GTX 1660 6GB GDDR5 only gave number 20th place in Steam Hardware Survey since March 14 launch till October 2019 compared to incredible 8th month of GTX 1060 cards’ number one spot from July 2016 launch till March 2017. GTX 1660 Ti barely climbed up to 13th spot after 9 month passed from official launch in February 2019.
For Nvidia business is a very disappointing fact indeed derived from 100% true data. Furthermore, GTX 1060 has 5GB edition only for chinese market especially for cybercafes. 16nm TSMC’s amazing technology powered Pascal GPUs for very long time even cryptocurrency miners such as Ethereum, Zcash, Bitcoin Gold and Raven Coin have chosen GTX 1070 and 1060 chips for their efficiency and high hash rate speed rather going for previous Maxwell GPUs. After the mining boom took collapse from early 2018 the GTX 1060 cards flooded the second hand market and even now Ebay and Aliexpress selling used GTX 1060 6GB GDDR5 for as low as $50.
AMD Radeon RX 580 and 570 “Polaris” GPUs are Raja Koduri’s masterpiece success. However, RX 500 and 400 series graphics cards were the number one choice for Monero and Ethereum cryptocurrency miners due to bios alteration to achieve higher hash rate compared to locked bios of GTX 1060 and 1070 cards. Indeed, cryptocurrency mining activities brought biggest graphics card shortage for the market. As a result, Nvidia took a gamble more than AMD by producing excessive Pascal chips that flooded the market till now.
This end of a year AMD and Nvidia are preparing for fierce competition. Refreshed 12nm Turing GeForce GTX 1660 Super is set to face upcoming 7nm Navi 14 Radeon RX 5500 GPU in terms of price to performance battle for taking 1080p gaming crown. Nvidia’s RTX cards did not do well in gaming market according to AMD’s Radeon VP Scott Herkelman when he said Nvidia had less success in this generation.
So the current gaming market is not convinced well to buy heavily priced Nvidia Ray Tracing Turing cards. High end and midrange RTX 20 series cards have been strongly promoted by Nvidia CEO Jensen Huang who even said buying cards without Ray Tracing is just crazy in 2019. Nevertheless, Dr. Lisa Su (CEO of AMD) confirmed that Radeon cards will have Ray Tracing support in near future by saying: “We are deep in development, and that development is concurrent between hardware and software. The consumer doesn’t see a lot of benefit today because the other parts of the ecosystem are not ready.”
Editor in Chief.
Living in the era of dynamic tech change Alex decided to stay tuned in changes that make any person find comfort and adapt to new devices. Furthermore, gaming became his passion for spending leisure time with his close ones. Although, he has a degree in Business Administration (majoring in Finance) writing for technology and as well as finance has been one of the precious aspects of his life