Umbrella Network, a decentralized oracle solution, announced today that it has acquired Lucidity, a leading digital advertising oracle. With this acquisition, the company will become the world’s largest transaction volume oracle. Umbrella Network price is up 14.2% over the last 24 hours. It is a cryptocurrency based on a block supply of 86 Million UMB. According to eMarketer, digital advertising waste is costing advertisers over $30 billion a year. With Lucidity’s technology, advertisers can now identify and eliminate waste from a campaign perspective, focusing on the most effective publishers and audiences.
Some of the clients of Lucidity include Hyundai Genesis, QSR, and Colorado’s Grand Junction. Following the acquisition, clients will be powered by Umbrella Network. The company’s suite of tools will help advertisers save money and improve their supply chain. Lucidity is a blockchain-based advertising platform that takes off-chain data from various databases and moves it to the blockchain. With its robust analytical capabilities, it will be able to provide advertisers with unparalleled insights.