During the week, the Walt Disney Company continuously moved forwards without any progress, with an average of $150.64. And now in the pre-market, it is trading at $142.40 by -3%. One of the largest media conglomerates of the entertainment industry worldwide has decisive changes following this, DIS is doing everything possible to attract international viewers to its streaming platforms. On Wednesday, it was announced that the company is creating a new center for international content creation, and Rebecca Campbell will serve as chairman. Consequently, Rebecca Campbell will report directly to Disney CEO Bob Chapek.
Campbell will be in charge of increasing the international content production pipeline and also leading teams in the Asia Pacific, Europe, etc. that oversee foreign linear channels. At this point, Walt Disney will increase its total content budget by $8 billion annually, reaching about $33 billion in 2022. Besides, Michael Poole was appointed to the newly created position of head of Disney+, ESPN+, Star+, and Hulu. Disney+ added 179 million subscriptions to its portfolio, which is 60% more than the previous year.